Marketing Solutions

About this service

We develop, create and organise fully integrated marketing services. Our approach combines creative concepts with in-depth industry knowledge for profitable results - not a generic campaign that would fit any sector.

How we work

1. 1

   Defining the audience

   Who exactly do we want in the room? The answer sets the channel, message and budget.

2. 2

   Message and assets

   A creative concept and ad assets fit for every chosen channel.

3. 3

   Pre-event campaign

   Paid ads, direct marketing, email and content that builds attendance.

4. 4

   Live activation

   Real-time coverage and daily content that pulls in those who have not come yet.

5. 5

   Measure and report

   Cost per visitor, the source of every registration, and recommendations for next time.

What this service includes

• Direct marketing
• E-marketing
• Pre-event campaigns
• Visitor and exhibitor acquisition
• Post-campaign impact measurement

Ideas worth considering

• One right visitor beats a hundred passers-by

  Precise targeting raises audience quality, which is what exhibitors and sponsors care about.

• Exhibitors need marketing too

  A campaign aimed at exhibitors fills the floor before you even think about visitors.

• What is not measured does not improve

  Tying every registration to its source makes next edition's budget a decision, not a guess.

Common questions