Mall Activation

About this service

We design and deliver brand activations inside malls and shopping centres: an interactive pavilion in the corridor that stops visitors and puts the product in their hands. We handle the concept, the design, mall-management approvals, fabrication and overnight installation, then an activation team runs the experience through the campaign and hands you a report in numbers.

How we work

1. 1

   Brand and audience

   Who visits this mall specifically, and what should they do after the experience?

2. 2

   Concept and design

   An interactive concept and 3D design approved before build.

3. 3

   Mall approvals

   Dimensions, safety, power and site conditions, all handled by us.

4. 4

   Build and install

   Fabricated in our workshop, installed overnight without disrupting the mall.

5. 5

   Operate and measure

   An activation team runs the experience, with a daily visitor and engagement report.

What this service includes

• Interactive concept and design
• Mall approvals and site conditions
• In-house fabrication and overnight install
• Activation staff and hosts
• Screens and interactive experiences
• Visitor and engagement report
• Removal and site reinstatement

Ideas worth considering

• The corridor beats the ad

  A mall visitor touches and tries the product, which no advertisement can do.

• Interaction before beauty

  A beautiful stand gets walked past; an interactive experience gets stopped for, filmed and shared.

• Data that outlives the takedown

  Tying the experience to a simple sign-up turns footfall into a list of interested customers.

Common questions